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Project Case Study: Lakeside Triathlon

The brief

A Podium 4 (TRI) initiative to deliver a commercially successful and high quality open water sprint triathlon as the largest in the UK Eastern Region. To raise the profile of Lakeside Shopping Centre and to attract new business from across the UK. To provide significant exposure of Thurrock’s commitment to sport in the years leading up to the 2012 Olympics.

The solution

Organised in partnership with OneStepBeyond Promotions Ltd, who have an unequalled record of organising high pedigree multisport events to national championship level, we worked closely with event hosts Capital Shopping Centres/Intu Group, lead sponsor Decathlon, and local authorities to overcome the complexities in staging a mass participation event on the site of the largest and busiest shopping centre in Europe

The event was launched by ITU World Long Distance Champion and British Olympian Jodie Swallow and the inaugural event gained instant acclaim from the market.

jodie
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